2026 Canadian CEO Survey | PwC Canada

Read the report Report | January 21, 2026 | Our 29th Global CEO Survey highlights how CEOs around the world are reinventing their companies with technology and looking for growth opportunities in new sectors, even as they see threats ahead.

Our Canadian results bring critical areas into focus. Canadian CEOs are significantly more concerned than their global peers about making sure their company remains viable. And they’re more concerned about a geopolitical event causing major disruption. But there are flickers of hope. Canadian CEOs are as confident as their global peers in their own company’s prospects. They’re starting to implement AI across the enterprise, though not to the same extent as their global counterparts. And they’re significantly more likely than their global peers to have moved into new sectors in the last five years.

Canadian CEOs feel positive about how prepared they are to take advantage of opportunities coming out of disruption. But they’ll need to continue to act decisively to maintain this momentum and confront economic headwinds to come.

What’s top of mind for Canadian CEOs? Explore our 29th Global CEO Survey—Canadian insights Read the report What you’ll learn Exclusive insights from our survey of 133 Canadian CEOs

How Canadian CEOs are feeling about future economic and revenue growth

How Canadian CEOs are responding to trade uncertainty, and actions to take now

How Canadian CEOs are using AI, and where the areas of opportunity are

How Canadian CEOs are responding to disruption, and critical moves to stay ahead

Key business strategies for 2026 and beyond

Who this report is for CEOs

C-Suite

Owners/founders

Chairpersons

Presidents

Functional heads

Boards of directors

41% of Canadian CEOs rank doing enough to ensure their company remains viable in the medium to long term in their top three concerns (versus 29% of global CEOs)

Read the Canadian Insights of the Global CEO Survey 2026 report Contact us

Nicolas Marcoux

CEO and Senior Partner, PwC Canada

Tel: +1 416 687-8263

Nochane Rousseau

National Managing Partner, Clients & Markets, PwC Canada

Tel: +1 514 205 5199

Jean McClellan

National Reinvention Markets Leader, PwC Canada

Tel: (403) 629 8330

Chris Mar

Partner, AI, Tech, and Data Markets Leader, PwC Canada

Tel: +1 416 687 8125

Mikaela McQuade

Partner, Economics and Policy, PwC Canada

Tel: +1 647-302-5781

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