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Digital strategies and consumer insights so you can reimagine retail

Retail
Retail isn't just changing—it's transforming rapidly. Consumer priorities are shifting while AI rewrites how we engage. Channels, margins, loyalty, trust—everything is in motion.

Smart retailers are reimagining everything. From store strategy to supply chain. From marketing and data to digital platforms and pricing. It’s no longer about adapting—it’s about outpacing.

How we can help We help you move with the market—fast. From strategy development to digital overhaul and brand reinvention, we bring insight, execution and industry expertise to help you reimagine what retail can be. Disruption moves fast. Retailers must move faster.

Digital transformation Customer experience Brand and marketing strategy Digital transformation New tech. New demands. New rules. We help you design digital strategies that drive value—integrating AI, e-commerce and omnichannel solutions to make your operations more efficient and boost customer experience.

Customer experience Shoppers expect more—and they expect it now. We use data to decode behaviours, spot patterns and shape hyper-personalised offers that cut through the noise. Turning transactions into relationships.

Brand and marketing strategy Your brand needs more than visibility—it needs impact. We help you refine your brand strategy, so you tell the right story, to the right people, in the right places. And build loyalty that lasts. Refreshing your identity or expanding into new channels, we we help you swiftly shift your strategy in line with customer expectations and make impactful moves through digital marketing.

Explore the domains of growth Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains.
Explore the domains relevant to your sector.

How we feed ourselves How we care for ourselves Industry Edge Stay ahead with sector-specific business models, AI, data and ecosystem partnerships. Gain insights, adopt new strategies and drive transformation. Explore now Follow us Contact us

Kelly Pedersen

Partner, Retail Leader, PwC US

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