PwC Pulse Survey: PwC

What is Pulse? Growth isn’t easy. Especially now. In a world of constant change and complexity, there’s no playbook for what comes next. But you’re not alone. Other C-suite leaders and board members are navigating the same uncertainty — and shaping new strategies in real time. That’s the power of shared perspective. PwC’s Pulse Survey regularly taps into the thinking of today’s top decision-makers to capture their take on the economy, regulation, innovation, enterprise-wide transformation and more — so you can see around corners, benchmark your priorities and unlock fresh ideas for growth.

Current survey 100 days in: What’s next for business As the Trump administration crosses the 100-day mark, executives are responding to continued volatility with speed and precision. Our May 2025 Pulse Survey shows that executives aren’t waiting to see what happens — they’re moving. On average, more than half (53%) of companies have moved beyond planning and are actively adjusting forecasts, reducing costs and diversifying suppliers. US economic policy, AI regulation and trade developments are driving short-term strategy shifts as executives look ahead. Yet despite the action, 57% of executives say they’re missing opportunities due to slow decision-making.

Executives are embracing a two-speed strategy: acting quickly to manage today’s risks while building flexibility for tomorrow’s growth. See what’s unfolding — and how you can get ahead.

Read the full report

Executive takes on 100 days in: What’s next for business CEOs CFO and finance leaders CHRO and human capital leaders CIO, CTO and technology leaders CMO and marketing leaders COO and operations leaders Corporate board directors CRO and risk leaders Tax leaders Past PwC Pulse Surveys To view data and insights from PwC Pulse Surveys, please see below.

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