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View All Results Cookies policy Copy link Link copied to clipboard This statement was last updated on 9 July 2025.

What are cookies?
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

 

Our cookies, your choice We use three categories of cookies on our sites:

Necessary Cookies These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.

Analytics & Performance Cookies These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies to help us analyse the data.

Functional Cookies These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.

Marketing & Advertising Cookies Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Use of cookies on PwC websites We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. 

Registered users We use these technologies to make navigation of the websites easier for you and to better deliver tailored content to you. If you choose to become a registered user, we will use cookies to facilitate your registration and remember your preferences. If you are a registered user, you will receive the benefits of registration only if the necessary cookies are allowed to operate, which include those cookies used as part of registration.

Analytics and site statistics We also use these technologies to gather usage information and statistics regarding use of the websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the websites. These reports contain aggregated information about users and do not single out users individually. If you are a registered user we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools.  For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

Managing cookies on your device You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Cookie disclosure The following section explains the types, categories, and purpose of cookies on the Websites. By using our cookie preference management tool you can select the types of non-essential cookies placed on your device.  By continuing to use these websites you consent to the deployment of necessary cookies for the stated purpose.

Types of cookies: Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

PwC does not sell your data to any third parties.  Please see our privacy policy for more details.

Cookies on this site Provider

Name

Purpose

Type

Duration

Necessary Cookies

PwC

pwc-id

PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.

First party, Persistent

1 day or 30 days (if “Remember me” is checked)

PwC

firsttime-login

PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed.

First party

Until password update is completed

PwC

pwc_overlay

PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session

First party

Until the end of the browser session

Load balancer

BIGipServerPOOL-69.20.11.37-Dispatch

This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.

First party, Persistent

Until end of session

PwC

pwc_closed_topics

This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in.

First party

Until the end of the browser session

PwC

pwc-cookie-accept

This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner.

First party

Until the end of the browser session

PwC

pwc_int_usr

This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).

First party

3 months

PwC bm_sv This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party A few seconds PwC JSESSIONID General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. First party Until the end of the browser session PwC OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. First party 1 year PwC OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. First party 1 year PwC ak_bmsc This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party A few seconds PwC pwc_uuid   First party   PwC test This cookie is associated with Adobe Analytics. It checks to see if cookies are enabled. First party Until the end of the browser session Performance cookies

Adobe Analytics

_sdsat_landing_page

Stores the first page you hit when visiting pwc.com

First party, Session

Until the end of the browser session

Adobe Analytics

_sdsat_traffic_source

Stores the site you came from before reaching pwc.com

First party, Session

Until the end of the browser session

Adobe Analytics

_sdsat_pages_viewed

Stores the quantity (number) of pages that you view during your visit.

First party, Session

Until the end of the browser session

Adobe Analytics

_sdsat_lt_pages_viewed

Stores the total number of pages viewed

First party, Persistent

2 years from set/update

Adobe Analytics

_sdsat_session_count

Stores a session counter

First party, Persistent

2 years from set/update

Adobe Analytics

s_vi

Adobe Site Catalyst cookie, used to identify unique visitors, with an ID and timestamp

Third Party Persistent

A few seconds

Adobe Analytics

gpv

This cookie stores the quantity of pages the end user views when visiting websites.

First and third party

A few seconds

Adobe Analytics

s_nr

This cookie stores the date(s) of visit and if visitor is new or returning

First and third party

1 year

Adobe Analytics

s_ppv

This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page.

First and third party

Until the end of the browser session

Adobe Analytics

s_fid

This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.

First and third party

2 years from set/update

Adobe Analytics

s_ppvl

Stores information on the percentage of the page displayed to the end user.

First and third party

Until the end of the browser session

Adobe Analytics

s_cc

This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser.

First and third party

Until the end of the browser session

Adobe Analytics

s_sq

Adobe Site Catalyst cookie, stores information about the previous link clicked within the site

First party

Until the end of the browser session

Demandbase

dmdbase_cdc

This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.

First Party Session

Until the end of the browser session

Demandbase

dmpsh

 This tracks the history of any ID syncs between TUUID and 3rd party exchanges

Third party

2 years

Demandbase

tuuid_lu

This tracks the date when the TUUID was last updated.

Third party

2 years

Demandbase

pvc

This cookie tracks post-view conversions for ad campaigns.

Third party

2 years

Demandbase

ssid

This cookie is set to assist in onsite identification for certain legacy campaigns.

Third party

2 years

Google Analytics

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners._ga

Third party

1 year

Demandbase

IUUID

This cookie is used for performance and optimization of Demandbase data and reporting.

Third party

2 years

Google Analytics

__utma

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

First and third party

2 years

Google Analytics

__utmv

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Third party, persistent

  Google Analytics

__utmz

Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Third party, persistent

  YouTube

VISITOR_INFO1_LIVE

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

Third party, persistent

5 months Adobe Marketing Cloud AMCVS_ It stores a unique visitor identifier, and uses an organisation identifier. First party Until the end of the browser session Adobe Marketing Cloud AMCV_ It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. First party 2 years PwC _ce.gtld   First party   Adobe Target at_check Used by Adobe Target to check if cookies are enabled/supported on the browser First party A few seconds Akamai RT The roundtrip (RT) Boomerang cookie  measures page load time and/or other timers associated with the page. Third party 6 days Adobe Target mbox It generates dynamic content in a marketing box on the page. Contains the following values: PC ID - ID for visitor's browser. Removed when cookie deleted. Session ID - A unique ID for a user session. Check - checks if cookies are supported. Set on each page load. Third party 2 years PwC _ga_xxxxxxxxxx Generates statistical data on how the visitor uses the Service First party 1 year Google Analytics _gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited._gid First & Third party, Session A few seconds Adobe Analytics aam_uuid This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.   3 months PwC _ce.cch     Until the end of the browser session Everesttech.net everest_g_v2 This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.   A few seconds PwC TEST_AMCV_COOKIE_WRITE     Until the end of the browser session Advertising

Linkedin ln_or This cookie is used to determine if Oribi analytics can be carried out on a specific domain First party A few seconds Google Analytics _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx   First party A few seconds PwC

689591286-smartbanner-installed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

90 days after clicking the download button

PwC

689591286-smartbanner-closed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

15 days after closing the banner

Facebook

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

These cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy  

Third party

  company-target.com tuuid_lu This cookie is usually provided by bidswitch.net and is used for advertising purpose   1 year Linkedin li_sugr   Third party 2 months casalemedia.com CMID These cookies are linked to advertising and tracking the products users were looking at. Third party 1 year tremorhub.com tvid   Third party 1 year YouTube CONSENT This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. Third party 1 year Linkedin AnalyticsSyncHistory   Third party 1 month Linkedin UserMatchHistory This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. Third party 1 month casalemedia.com CMPRO These cookies are linked to advertising and tracking the products users were looking at. Third party 2 months Google DoubleClick Floodlight

Conversion

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.

Third party

30 days

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

Two years Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

6 months LinkedIn

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.

    LinkedIn

JSESSIONID

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

Third party

Until end of session

LinkedIn

lang

This cookie is used to set default locale/language.

Third party

Until end of session

LinkedIn

lidc

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

Third party

A few seconds

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.

Third party

  LinkedIn

visit

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

Third party

  Twitter

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.

Third party

30 days

Twitter

personalization_id

Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.  

Third party

1 month Twitter

Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang

These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.  

Third party

  YouTube

SID

This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

  YouTube

HSID

Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

  YouTube VISITOR_PRIVACY_METADATA   Third party 5 months casalemedia.com CMPS These cookies are linked to advertising and tracking the products users were looking at. Third party 2 months Company-target tuuid This cookie is mainly set by bidswitch.net to make advertising messages more relevant to the website visitor. Third party 1 year YouTube

PREF

This cookie is used by Google to set each of its users’ preferred language preferences.

Third party

  YouTube

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Third party

  YouTube

LOGIN_INFO, YSC, SAPISID, SSID, APISID

These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.

Third party

  Linkedin li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. Third party 5 months Linkedin bscookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. Third party 1 year Linkedin bcookie This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. Third party 1 year Tremorhub tv_UIDM   Third party 2 years Adobe Analytics s_vi Adobe Site Catalyst cookie, used to identify unique visitors, with an ID and timestamp Third party 1 year Commonly used cookies on the Websites
The following cookies may be present on certain of the Websites, including but not limited to PwC.com/us and PwC.com/gx.

Provider

Name

Purpose

Type

Duration

Performance cookies

Adobe Target

mbox

This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information.

First party

2 weeks

Crazy Egg

_ceir

This cookie is set by CrazyEgg and records whether you have visited the Website.

First party, Persistent

5 years

Crazy Egg

_ceg.s

This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.

First and third party

3 months

Crazy Egg

_ceg.u

This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.

First and third party

3 months

Google Analytics

_gat

This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

First party, Session

1 minute

Google Analytics

_gid

This cookie stores a unique user session identifier.

First & Third party, Session

24 hours

Google Analytics

_ga

This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First & Third party, Persistent

2 years

Google Analytics

__utmb

This cookie is used to determine new sessions/visits.

First party

30 mins from set/update

Customisation cookies

Eloqua

ELOQUA

This cookie is set by Eloqua and is used by certain of the Websites, including http://pwc.zhutiblog.com/com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Eloqua

ELQSTATUS

This cookie is set by Eloqua and is used by certain of the Websites, including http://pwc.zhutiblog.com/com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Advertising cookies

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

Two years Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

6 months Google

uid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party, Persistent

  LinkedIn

BizoID

LinkedIn Ad analytics

Third party

6 months

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn for advertisement analytics

Third party

6 months

Retired cookies These cookies are no longer in use, but may be present for returning visitors. These cookies can be deleted.

Provider

Name

Purpose

Type

Duration

Category

Webtrends

PWC_WOD

Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID.

First Party Persistent

10 years

Performance

Webtrends

ACOOKIE

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Third Party Persistent

2 years

Performance

CEO Survey

pwcceoto2014

Stores the visitor's preference to close the section explaining that they are viewing archived CEO Survey content.

First Party Persistent

60 days

Strictly necessary

CEO Survey

pwcgeo

Stores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite.

First Party Persistent

60 days

Strictly necessary

CEO Survey

pwcint

Stores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite.

First Party Persistent

60 days

Strictly necessary

Managing cookies on your device You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies
Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome 

Mozilla Firefox 

MacOS Safari Desktop or Mobile

Microsoft Edge

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

View this page in Greek here.

Managing Analytics cookies You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers on certain of our websites and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://policies.google.com/technologies/partner-sites

Related content Terms & conditions of use These documents explain your responsibilities when using our online websites and marketing systems. Legal Disclaimer Legal disclaimer whereby the information on this site is informative only and should not be taken as rendered services. Our privacy commitment These policies explain how we collect, use and protect your personal information collected online. Contact us

Penelope Kourkafa

Director, Internal Firm Services, Marketing & Communications, PwC Greece

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